Lincoln Motor Company "Chart Your Course"

New Work for Lincoln Motor Company and New York agency Hudson Rouge is now live, with 2 new commercial spots directed by Marcus Haney. The campaign kicks off a new chapter for the luxury car brand by boosting a user-driven music competition. The first commercial features several amateur songwriters expressing themselves in intimate moments with narration by Lincoln spokesperson and Academy Award winning actor, Matthew McConaughey. The second introduces jazz performer (and Stephen Colbert bandleader) Jon Batiste as the face of the campaign’s musical journey.

Timothy Ziegler